Vice President, Digital Marketing / MTV Networks – Nickelodeon / New York, NY

MTV Networks - Nickelodeon /New York, NY

The Vice President, Digital Marketing oversees the digital marketing efforts for Nickelodeon Kids and Family Group. The position reports into the Executive Vice President of Nickelodeon Digital and the Nickelodeon Chief Marketing Officer. Goals are to:
• Drive traffic to the portfolio of Nickelodeon digital offerings
• Build buzz and awareness for Nickelodeon properties, talent and events
Key Responsibilities:
1. Work with site heads and Research to drive traffic and build property/event awareness through externally focused efforts
a. Including but not limited to Social Marketing(Facebook, Twitter, Myspace, etc), SEM, Widgets, Linking Relationships, content syndication, creation of online marketing materials, etc.
b. Primary focus is on New York-based sites (Nick.com, Nickjr.com and Parentsconnect.com. Support role for the California-based sites(Addictinggames.com, Shockwave.com, and the Virtual Worlds portfolio)
2. Optimize the internal marketing efforts to drive traffic, build property/event awareness, and paid digital efforts
a. Including but not limited to Email management, site-cross-promotion, online marketing messages, integration with TV, on-site retention efforts
b. Identify opportunities across all screens/touchpoints to capture customer information, both basic (name, email, phone number, postal) and enhanced (demos, behavior, preferences)
3. Connect talent, shows and Nick events to sites off of our platforms
a. Work with Talent, Press and Digital to get viral marketing programs launched at least six months prior to the event
b. Partner with Events to exploit trade and consumer experiences to a larger audience (i.e. Comicon, KCA party)
4. Ensure that the sites are optimized for all SEO and SMO


REQUIRED QUALIFICATIONS:
• 10+ years digital marketing experience in marketing/ad agency or within entertainment & media.
• Proven successful track record in strong CRM.
• Innovator with a strong strategic and operational experience and perspective.
• Ability to manage a team and to lead cross-company efforts.
• Expert time-management, prioritization and multi-tasking skills.
• Solution-oriented approach and creative thinking are required.
• Flexibility to work in a highly creative and multi-faceted company.
• Demonstrated strong understanding of the Nickelodeon brand, content as well as popular culture and how it relates to the business.
• Demonstrated strong interpersonal and negotiating skills.
• Experience in managing and mentoring a staff.
• Bachelor's degree.
• Applicable progressive experience in TV digital marketing may be considered in lieu of education.
• Strong business ethics.

MTV Networks is an equal opportunity employer. EOE/M/F/D/AAP

Apply: www.mtvnetworkscareers.com

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